Lab data, unlike the Field data, leverages Google Lighthouse to estimate what the page speed score of a website may be. When you first login to the Google page speed insight tool, you’ll be required to enter the URL of the website you’re trying to load and then you’ll click the “analyze” button for the tool to process your website. With this tool, you can get a good idea of your website’s page loading speed on both desktop and mobile. The tool, powered by Lighthouse, offers both lab and field data regarding the performance of a page, allowing marketers or website owners to find the speed on a score between 1-100.
#GOOGLE PAGESPEED HOW TO#
It is a popular website optimization tool that lets you take the guesswork out of your digital marketing practices, showing you what’s slowing down the speed of your web pages and offering recommendations on how to make it better. Google PageSpeed Insights is a tool supplied by Google for analyzing a website’s performance and figuring out how to optimize it for better performance. Thus, you know speed is an important factor to grow your business online and increase conversion. To drive the point home……….recently, John Mueller, Google’s Senior Webmaster Trends Analyst, also advised that marketers should get their website to load within two to three seconds. This is not an indication that improving your page loading speed automatically qualifies you for the first page as there are over 200 Google ranking factors.īut, if you’re going to outrank the websites currently occupying the first page for the keywords you’re trying to rank for, you’re going to need to wise up and improve your website’s speed. In a short-attention-span world where people desire to receive the finest data, insights, or information within a very short time, do you think page speed is critical to the success of your online business? Well, to substantiate the fact, let’s look at a few instances.Ī Google page speed industry benchmark revealed that consumer demands are incredibly rising faster and only marketers that provide fast, effective product/service can be among the “winning team.”įrom their research, they found that as load time increases from one to seven seconds, the probability of a visitor leaving the website increases by 113%.
So if you’re wondering why your bounce rate is soaring and conversion rates dropping rapidly, this is a post you want to read. PageSpeed Insight tool doesn’t just test your website for speed, it benchmarks your site performance against the top-ranking pages and offers timely suggestions on how to make it better. Luckily, there are tons of tools available to help you accomplish that, but in this article, we are focusing on the most popular: Google PageSpeed Insights. Whether you’re leveraging SEO, content marketing, or conversion rate optimization, improving your page loading time is a critical factor to the growth of your brand online.Īnd the first step to improving your website’s conversion rate and overall performance is to test your page speed. Now, let’s look at a real-life example….Īn ecommerce retailer, Snipes, doubled its average conversion rate after improving page loading speed by 30%. One study conducted by Deloitte found that by improving your website’s load time by 0.1s you can boost conversion rates by 8%. This is a phrase you probably are not familiar with, but in a post-pandemic era when the number of internet users is going above the roof, you’d agree that a great website experience is what truly converts visitors into customers.Īnd if you’ve ever wondered why savvy marketers keep talking about the Google PageSpeed Insight tool, you may want to consider some statistics:
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